Rao Yuan

Interactive effects of information and trust on consumer choices of organic food: Evidence from China

Rao Yuan, Shaosheng Jin, Wenchao Wu · Appetite · 2023 · 39 citations

Agriculture, Agricultural Economics, Marketing +16

Investigating signal propagation and strength distribution characteristics of wireless sensor networks in date palm orchards

Rao Yuan, Zhaohui Jiang, Naftali Lazarovitch · Computers and Electronics in Agriculture · 2016 · 31 citations

Engineering, Agricultural Engineering, Electrical Engineering +17

Chinese Consumers’ Preferences for Attributes of Fresh Milk: A Best–Worst Approach

Shaosheng Jin, Rao Yuan, Yan Zhang et al. · International Journal of Environmental Research and Public Health · 2019 · 21 citations · Full text

Agriculture, Dairy Science, Nutrition +15

Could trust narrow the intention‐behavior gap in eco‐friendly food consumption? Evidence from China

Rao Yuan, Shaosheng Jin, Wen Lin · Agribusiness · 2023 · 18 citations

Social Sciences, Marketing, Agricultural Marketing +14

Consumers’ preferences for the attributes of plant-based meat in China: A best-worst scaling approach

Wenchao Wu, Rao Yuan, Qianyan Wang et al. · Future Foods · 2024 · 12 citations · Full text

Agriculture, Food Science, Nutrition +16