Concepedia

Zixi Liu

ZL

2

Publications

131

Citations

2

H-Index

2020

Active since

Affiliations

University of Alabama in Huntsville(Current)

Zixi Liu is an author at University of Alabama in Huntsville specializing in communication, management, and marketing.

Top concepts

MarketingManagementSocial MediaCommunicationUser ExperienceConsumer ResearchCustomer SatisfactionInteractive MarketingArtsMotivation

Publications per year

2020–2022

2

Publications

2

The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology

Peng Zhu, Zixi Liu, Xiaotong Li et al. · Industrial Management & Data Systems · 2022 · 91 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +28

Exploring the Influence of Live Streaming in Mobile Commerce on Adoption Intention From a Social Presence Perspective

Zixi Liu, Jian Yang, Lin Ling · International Journal of Mobile Human Computer Interaction · 2020 · 40 citations

Customer Satisfaction, Engineering, Consumer Research +21

Rows per page

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