2
Publications
44
Citations
2
H-Index
2022
Active since
Wenchang Zhang is an author at Chinese University of Hong Kong, Shenzhen specializing in consumer behavior, communication, and interactive marketing.
Top concepts
ArtsBusinessMarketingManagementAdvertisingSocial MediaCommunicationLive StreamingMedia MarketingViral Marketing
Publications per year
2022–2024
2
2
The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce
Wenchang Zhang, Che‐Wei Liu, Liu Ming et al. · SSRN Electronic Journal · 2022 · 12 citations · Full text
Rows per page
1–2 of 2