Concepedia

Xixiang Sun

XS

Statistics

Publications

8

Citations

233

H-Index

8

Active since

2018

Affiliations

Wuhan University of Technology(Current)

Xixiang Sun is an author at Wuhan University of Technology specializing in management, marketing, and consumer behavior.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessSocial MediaCommunicationGreen MarketingMedia MarketingDigital Marketing

Publications per year

2018–2024

8

Publications

8

The Impact of Awe Induced by COVID-19 Pandemic on Green Consumption Behavior in China

Xixiang Sun, Weihuan Su, Xiaodong Guo et al. · International Journal of Environmental Research and Public Health · 2021 · 104 citations · Full text

Sustainable Consumption, Green Marketing, Fear Appeals +23

The power of influence: How social media influencers are shaping consumer decision making in the digital age

Samuel Hudson Mrisha, Xixiang Sun · Journal of Consumer Behaviour · 2024 · 27 citations · Full text

Digital Society, Digital Marketing, Consumer Research +30

Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making

Ziyuan Tian, Xixiang Sun, Wang Jian-guo et al. · International Journal of Environmental Research and Public Health · 2022 · 26 citations · Full text

Green Marketing, Behavioral Decision Making, Consumer Research +18

The Impact of Environmental Commitment on Green Purchase Behavior in China

Xixiang Sun, Ziyuan Tian, Wang Jian-guo et al. · International Journal of Environmental Research and Public Health · 2022 · 23 citations · Full text

Social Networking Sites Acceptance: The Role of Personal Innovativeness in Information Technology

T. R. Wijesundara, Xixiang Sun · International Journal of Business and Management · 2018 · 16 citations · Full text

Engineering, Innovation Adoption, Digital Marketing +24

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