Concepedia

Author

Yi Yan

Wuhan University

Also Known As

Yi Bo Yan, Yi Yan

4

Publications

17

Citations

2

H-Index

16

Concepts

All Affiliations

Wuhan University
YY

About

Yi Yan is an author at Wuhan University specializing in brand management, brand loyalty, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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12

2

Management

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12

3

Marketing

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1

12

4

Brand Building

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1

12

5

Brand Development

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1

12

Yi Yan

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1

Publications

12

Citations

1

H-Index

YearCitations

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