Irshad Ahmad

Publications

Citations

H-Index

2013

Active since

Affiliations

IILM Institute for Higher Education(Current)

Irshad Ahmad is an author at IILM Institute for Higher Education specializing in behavioral economics, behavioral sciences, and behavioral decision making.

Top concepts

MarketingManagementPsychologyConsumer ChoiceSocial SciencesConsumer BehaviorConsumer ResearchBehavioral SciencePurchase IntentionBehavioral Economics

Publications per year

2013–2013

Publications

A Study of Influence of Demographic Factors on Consumer Impulse Buying Behavior

Abu Bashar, Irshad Ahmad, Mohammad Wasiq · Journal of Management and Research · 2013 · 53 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +18

A study of influence of demographic factors on consumer impulse buying behaviour

Abu Bashar, Irshad Ahmad, Mohammad Wasiq · International Journal of Marketing and Management Research · 2013 · 18 citations

Behavioral Decision Making, Consumer Study, Consumer Research +18

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