Concepedia
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Publications
1
Citations
38
H-Index
Active since
2011
Cheng-Liang Yang is an author specializing in consumer behavior, business, and mobile marketing.
Publications per year
2011–2011
An empirical study of the existence, relatedness, and growth (ERG) theory in consumer’s selection of mobile value-added services
Cheng-Liang Yang · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 38 citations · Full text
Business, Marketing, Marketing Management +15
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