5
Publications
256
Citations
5
H-Index
2017
Active since
Affiliations
Zhenzhen Chen is an author at Huazhong University of Science and Technology specializing in interactive marketing, consumer engagement, and consumer research.
Top concepts
ArtsLanguageChemistryMarketingManagementPersuasionEngineeringLinguisticsOsteoporosisSocial Media
Publications per year
2017–2023
5
5
Yang Wu, Gengfeng Niu, Zhenzhen Chen et al. · Journal of Consumer Behaviour · 2021 · 44 citations
Yang Wu, Zhenzhen Chen, Philip J. Batterham et al. · International Journal of Environmental Research and Public Health · 2021 · 14 citations · Full text
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1–5 of 5