Concepedia

Author

Zhenzhen Chen

Also Known As

Zhenzhen Chen

27

Publications

294

Citations

6

H-Index

34

Concepts

All Affiliations

ZC

About

Zhenzhen Chen is an author at Huazhong University of Science and Technology specializing in interactive marketing, consumer engagement, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

44

2

Engineering

1

1

64

3

Language Studies

1

1

121

4

Management

1

1

44

5

Natural Sciences

1

1

64