Zhigang Wang

A decision making trial and evaluation laboratory approach to analyze the barriers to Green Supply Chain Management adoption in a food packaging company

Zhigang Wang, K. Mathiyazhagan, Lei Xu et al. · Journal of Cleaner Production · 2015 · 175 citations

Management, Food Science, Supply Chain Management +16

Consumer Response to Perceived Hypocrisy in Corporate Social Responsibility Activities

Zhigang Wang, Haoming Zhu · SAGE Open · 2020 · 30 citations · Full text

Business, Marketing, Marketing Management +14

Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory

Zhigang Wang, Zhang Lei, Xintao Liu · Frontiers in Psychology · 2020 · 27 citations · Full text

Management, Marketing, Marketing Management +9

Consumer Acceptance of Sports Wearables: The Role of Products Attributes

Zhigang Wang, Dan Fang, Xintao Liu et al. · SAGE Open · 2023 · 21 citations · Full text

Business, Design, Consumer Behavior +12

Influence of Multiple Interactions in Value Cocreation on Sports Spectators’ Perceived Value of Sports Events

Zhigang Wang, Rui Cao, Xintao Liu et al. · Complexity · 2021 · 10 citations · Full text

Social Sciences, Communication, Marketing +7