Concepedia

Yu Jiang

YJ

Statistics

Publications

4

Citations

122

H-Index

4

Active since

2022

Affiliations

University of Science and Technology of China(Current)

Yu Jiang is an author at University of Science and Technology of China specializing in business, marketing, and supply chain management.

Top concepts

BusinessMarketingManagementSupply ChainSupply Chain ManagementFintechEconomicsBlockchainConsumer ChoiceGreen Marketing

Publications per year

2022–2023

4

Publications

4

Blockchain adoption in a supply chain system to combat counterfeiting

Wei Lu, Yu Jiang, Zhixin Chen et al. · Computers & Industrial Engineering · 2022 · 56 citations

Fintech, Business, Supply Chain +6

Behavior-based pricing and consumer fairness concerns with green product design

Yu Jiang, Xiang Ji, Jie Wu et al. · Annals of Operations Research · 2023 · 27 citations

Economics, Green Marketing, Pricing Policy +13

How retailer overconfidence affects supply chain transparency with manufacturer encroachment

Wei Lu, Yu Jiang, Panpan Xia et al. · Annals of Operations Research · 2022 · 21 citations

Supplier Relationship, Business, Supply Chain +6

How livestream selling strategy interacts with product line design

Yu Jiang, Wei Lü, Xiang Ji et al. · Electronic Commerce Research · 2022 · 18 citations

Livestream Selling Strategy, Interactive Marketing, Management +4

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