4
Publications
91
Citations
4
H-Index
2009
Active since
Affiliations
National University of Malaysia(Current)
Xu Ye is an author at National University of Malaysia specializing in management, marketing, and speech perception.
Top concepts
MarketingManagementHealthBusinessLanguagePhoneticsPhonologyData MiningEngineeringLinguistics
Publications per year
2009–2024
4
4
Marketing Decision Support System Based on Data Mining Technology
Rong Hou, Xu Ye, Hafizah Binti Omar Zaki et al. · Applied Sciences · 2023 · 24 citations · Full text
Social media, relationship marketing and corporate ESG performance
Xu Ye, Rong Hou, Shihan Wang et al. · Finance research letters · 2024 · 17 citations
Relationship Marketing, Social Media, Interactive Marketing +6
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