Yiran Li

Effect of Textual Features on the Success of Medical Crowdfunding: Model Development and Econometric Analysis from the Tencent Charity Platform

Fuguo Zhang, Bingyu Xue, Yiran Li et al. · Journal of Medical Internet Research · 2021 · 45 citations · Full text

Public Affairs, Economics, Fundraising +8

Factors Influencing Donation Intention to Personal Medical Crowdfunding Projects Appearing on MSNS

Qihua Liu, Li Wang, Jingyi Zhou et al. · Journal of Organizational and End User Computing · 2021 · 20 citations · Full text

Public Affairs, Social Psychology, Consumer Behavior +13

Information Cascades and Online Shopping

Qihua Liu, Binqi Zhang, Li Wang et al. · Journal of Global Information Management · 2021 · 13 citations · Full text

Business, Marketing, Marketing Management +15

Psychophysiological responses to mobile reading: evidence from frontal EEG signals under a distracting reading environment and different text genres

Yiran Li, Liyi Zhang, Wen‐Lung Shiau et al. · Information Technology and People · 2022 · 11 citations

Social Sciences, Psychology, Cognitive Psychology +14

Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses

Yiran Li, Qihua Liu, Jia Wu · Information Processing & Management · 2024 · 10 citations

Business, Marketing, Psychology +17