Concepedia

Zeng Xu

ZX

1

Publications

27

Citations

1

H-Index

2018

Active since

Affiliations

National University of Defense Technology(Current)

Zeng Xu is an author at National University of Defense Technology specializing in technology, e-business, and consumer research.

Top concepts

ArtsTrustMarketingE-businessManagementTechnologySocial MediaCommunicationLive StreamingMedia Marketing

Publications per year

2018–2018

1

Publications

1

Modelling the Roles of Cewebrity Trust and Platform Trust in Consumers Propensity of Live-Streaming An Extended TAM Method

Donghui Li, Guozheng Zhang, Zeng Xu et al. · Cmc-computers Materials & Continua · 2018 · 27 citations

Innovation Adoption, Digital Marketing, Trust Management Architecture +28

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