Concepedia

Zhimin Chen

ZC

6

Publications

173

Citations

6

H-Index

2007

Active since

Affiliations

Manchester Metropolitan University(Current)

McGill University

Toronto Metropolitan University

Zhimin Chen is an author at Manchester Metropolitan University specializing in fashion, management, and marketing.

Top concepts

FashionMarketingManagementBrandingBusinessBrand StrategyCostume DesignBrand ManagementConsumer CultureBrand Development

Publications per year

2007–2020

6

Publications

6

Young Chinese Consumers’ Choice between Product-Related and Sustainable Cues—The Effects of Gender Differences and Consumer Innovativeness

Osmud Rahman, Benjamin C. M. Fung, Zhimin Chen · Sustainability · 2020 · 53 citations · Full text

Consumer Study, Consumer Research, Brand Strategy +25

A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Osmud Rahman, Benjamin C. M. Fung, Zhimin Chen et al. · Asia Pacific Journal of Marketing and Logistics · 2017 · 50 citations

Consumer Research, Brand Strategy, Apparel Consumer Preferences +26

A study of apparel consumer behaviour in China and Taiwan

Osmud Rahman, Benjamin C. M. Fung, Zhimin Chen et al. · International Journal of Fashion Design Technology and Education · 2017 · 29 citations · Full text

Fashion supply chain organisation and management between the UK and China

Zhimin Chen, Richard Murray, Richard M. Jones · Journal of Fashion Marketing and Management · 2007 · 17 citations

Total Quality Management, Engineering, Key Informant Interviews +18

Development of a Sizing System for Ghanaian Women For The Production Of Ready-To-Wear Clothing

Stella Adu-Boakye Stella Adu-Boakye, Jess Power, Trinidad Fernández Wallace et al. · Staffordshire Online Repository (Staffordshire University) · 2012 · 12 citations · Full text

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