Concepedia
Statistics
Publications
1
Citations
110
H-Index
Active since
2023
Affiliations
UCSI University(Current)
Yan Ying is an author at UCSI University specializing in consumer behavior, customer loyalty, and business.
Publications per year
2023–2023
How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA
Yan Ying, Hongquan Chen, Bingjia Shao et al. · Journal of Retailing and Consumer Services · 2023 · 110 citations
Business, Marketing, Marketing Management +14
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