Aisharyja Roy Puja

Optimizing Marketing Strategies with RFM Method and K-Means Clustering-Based AI Customer Segmentation Analysis

Malay Sarkar, Aisharyja Roy Puja, Faiaz Rahat Chowdhury · Journal of Business and Management Studies · 2024 · 53 citations · Full text

Business, Marketing, Marketing Management +15

Revolutionizing Retail: A Hybrid Machine Learning Approach for Precision Demand Forecasting and Strategic Decision-Making in Global Commerce

MD Tanvir Islam, Eftekhar Hossain Ayon, Bishnu Padh Ghosh et al. · Journal of Computer Science and Technology Studies · 2024 · 44 citations · Full text

Computing, Marketing, Supply Chain Management +17

Transforming Customer Experience in the Airline Industry: A Comprehensive Analysis of Twitter Sentiments Using Machine Learning and Association Rule Mining

Maliha Tayaba, Eftekhar Hossain Ayon, Md Tuhin Mia et al. · Journal of Computer Science and Technology Studies · 2023 · 10 citations · Full text

Computing, Computer Science, Marketing +17