Elena Yifei Zhao

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Publications

Citations

120

H-Index

Active since

2023

Affiliations

London School of Economics and Political Science(Current)

Elena Yifei Zhao is an author at London School of Economics and Political Science specializing in sustainable marketing, marketing, and sustainable business practices.

Publications per year

2023–2024

Publications

Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach

Keyan Jin, Ziqi Zhong, Elena Yifei Zhao · IEEE Transactions on Engineering Management · 2024 · 74 citations · Full text

Business, Marketing, Marketing Management +15

Collaborative Driving Mode of Sustainable Marketing and Supply Chain Management Supported by Metaverse Technology

Ziqi Zhong, Elena Yifei Zhao · IEEE Transactions on Engineering Management · 2023 · 46 citations

Management, Marketing, Supply Chain Management +16

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