Concepedia
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Publications
1
Citations
26
H-Index
Active since
2024
Affiliations
Munger University(Current)
Reena Lenka is an author at Munger University specializing in marketing, business, and segment evaluation.
Publications per year
2024–2024
Smart Next-Generation Revenue Growth: A Methodology for Partitioning Customers Utilizing the K-Means Algorithm and RFM Model
Vinod Sharma, Pragati Agarwal, Reena Lenka et al. · 2024 · 26 citations
Business, Business Analytics, Marketing +16
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