Concepedia

Areum Cho

AC

Statistics

Publications

1

Citations

16

H-Index

1

Active since

2024

Affiliations

London School of Economics and Political Science(Current)

Areum Cho is an author at London School of Economics and Political Science specializing in brand awareness, consumer behavior, and interactive marketing.

ORCID

Top concepts

Publications per year

2024–2024

1

Publications

1

Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity

Jungkeun Kim, Areum Cho, Daniel Chaein Lee et al. · Journal of Retailing and Consumer Services · 2024 · 16 citations · Full text

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