Mukul Dev Surira

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Publications

Citations

H-Index

Active since

2023

Affiliations

Cochin University of Science and Technology(Current)

Mukul Dev Surira is an author at Cochin University of Science and Technology specializing in pro-environmental attitudes, environmental attitudes, and environmental responsibility.

ORCID

Publications per year

2023–2024

Publications

Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior?

Muhammed Sajid, K.A. Zakkariya, Mukul Dev Surira et al. · Journal of Sustainable Tourism · 2023 · 39 citations

Management, Tourism Management, Environmental Attitudes +15

Shaping pro-environmental behavior through CSR messaging: Insights from the norm activation model

Mukul Dev Surira, K.A. Zakkariya, Muhammed Sajid · Journal of Retailing and Consumer Services · 2024 · 24 citations

Management, Environmental Social Science, Sustainability Management +16

Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions

Mukul Dev Surira, K.A. Zakkariya, Muhammed Sajid · Asia Pacific Journal of Marketing and Logistics · 2023 · 16 citations

Business, Marketing, Marketing Management +16

Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption

Muhammed Sajid, V. M. Midhun, K.A. Zakkariya et al. · Management of Environmental Quality An International Journal · 2023 · 12 citations

Natural Resources, Transportation Planning, Environmental Attitudes +14

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