Concepedia

Outi Niininen

ON

Statistics

Publications

11

Citations

866

H-Index

11

Active since

2001

Affiliations

University of Surrey(Current)

La Trobe University

Okayama Shoka University

Outi Niininen is an author at University of Surrey specializing in management, tourism management, and tourism.

Publications per year

2001–2023

11

Publications

11

Consumer Responses to AI-Generated Charitable Giving Ads

Luis Arango, Stephen Singaraju, Outi Niininen · Journal of Advertising · 2023 · 187 citations · Full text

Business, Marketing, Psychology +16

Social media and value co-creation in multi-stakeholder systems: A resource integration approach

Stephen Singaraju, Quan Nguyen, Outi Niininen et al. · Industrial Marketing Management · 2016 · 176 citations

Management, Management Information Systems, Organization Studies +17

Customer empowerment in tourism through consumer centric marketing (CCM)

Outi Niininen, Dimitrios Buhalis, Roger March · Qualitative Market Research An International Journal · 2007 · 146 citations · Full text

Management, Marketing, Tourism Management +13

Destination loyalty and repeat behaviour: an application of optimum stimulation measurement

Outi Niininen, Edith Szivás, Michael Riley · International Journal of Tourism Research · 2004 · 130 citations

Management, Psychology, Tourism Management +15

The case for process approaches in loyalty research in tourism

Michael Riley, Outi Niininen, Edith E. Szivas et al. · International Journal of Tourism Research · 2001 · 71 citations

Business, Marketing, Tourism Management +12

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