Melissa MacKay

Examining Social Media Crisis Communication during Early COVID-19 from Public Health and News Media for Quality, Content, and Corresponding Public Sentiment

Melissa MacKay, Taylor Colangeli, Daniel Gillis et al. · International Journal of Environmental Research and Public Health · 2021 · 75 citations · Full text

Social Sciences, Communication, Crisis Management +16

A content analysis of Canadian influencer crisis messages on Instagram and the public’s response during COVID-19

Melissa MacKay, Caitlin Ford, Taylor Colangeli et al. · BMC Public Health · 2022 · 22 citations · Full text

Social Sciences, Communication, Health Communication +16

A qualitative study exploring healthcare providers’ and trainees’ barriers to COVID-19 and influenza vaccine uptake

Abhinand Thaivalappil, Ian Young, Melissa MacKay et al. · Health Psychology and Behavioral Medicine · 2022 · 14 citations · Full text

Public Affairs, Health Education, Health Policy +17

Canadian COVID-19 Crisis Communication on Twitter: Mixed Methods Research Examining Tweets from Government, Politicians, and Public Health for Crisis Communication Guiding Principles and Tweet Engagement

Melissa MacKay, Andrea N. Cimino, Samira Yousefinaghani et al. · International Journal of Environmental Research and Public Health · 2022 · 13 citations · Full text

Social Sciences, Communication, Communication Research Methods +16

COVID-19 Vaccine Communications on Instagram and Vaccine Uptake in Young Adults: A Content Assessment and Public Engagement Analysis

Caitlin Ford, Melissa MacKay, Abhinand Thaivalappil et al. · Emerging Adulthood · 2023 · 11 citations · Full text

Social Sciences, Communication, Health Behavior +16