Concepedia

Mehreen Khurram

MK

1

Publications

46

Citations

1

H-Index

2018

Active since

Affiliations

University of Education(Current)

Mehreen Khurram is an author at University of Education specializing in consumer research, consumer behavior, and interactive marketing.

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Publications per year

2018–2018

1

Publications

1

The Role of Brand Recall, Brand Recognition and Price Consciousness in Understanding Actual Purchase

Mehreen Khurram, Faisal Qadeer, Muhammad Sheeraz · Econstor (Econstor) · 2018 · 46 citations · Full text

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