Concepedia

Pei-Ni Tai

PT

Statistics

Publications

1

Citations

38

H-Index

1

Active since

2015

Affiliations

National Changhua University of Education(Current)

Pei-Ni Tai is an author at National Changhua University of Education specializing in questionnaire reliability, brand management, and corporate social responsibility marketing.

Publications per year

2015–2015

1

Publications

1

The Relationship among Corporate Social Responsibility, Consumer-Company Identification, Brand Prestige, and Purchase Intention

Mei‐Hua Chen, Pei-Ni Tai, Bryan H. Chen · International Journal of Marketing Studies · 2015 · 38 citations · Full text

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