Concepedia

Hans Rask Jensen

HR

Statistics

Publications

5

Citations

180

H-Index

5

Active since

1986

Affiliations

University of Southern Denmark(Current)

Hans Rask Jensen is an author at University of Southern Denmark specializing in marketing management, marketing strategy, and consumer behavior.

Publications per year

1986–2008

5

Publications

5

Antecedents and consequences of consumer value assessments: implications for marketing strategy and future research

Hans Rask Jensen · Journal of Retailing and Consumer Services · 2001 · 63 citations

Business, Marketing, Marketing Management +14

The Interrelationship Between Customer and Consumer Value

Hans Rask Jensen · ACR Asia-Pacific Advances · 1996 · 45 citations

Business, Marketing, Marketing Management +14

The Mohammed cartoons controversy and the boycott of Danish products in the Middle East

Hans Rask Jensen · European Business Review · 2008 · 35 citations

Business, Marketing, Marketing Management +13

Staging political consumption: a discourse analysis of the Brent Spar conflict as recast by the Danish mass media

Hans Rask Jensen · Journal of Retailing and Consumer Services · 2003 · 24 citations

Social Sciences, Political Communication, Political Science +16

The relevance of alternative paradigms as guidelines for consumer policy and organized consumer action

Hans Rask Jensen · Journal of Consumer Policy · 1986 · 13 citations

Social Sciences, Public Policy, Consumer Behavior +10

1–5 of 5