Concepedia
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Publications
1
Citations
18
H-Index
Active since
2017
Wong Wei Yun is an author specializing in purchase intention measurement, customer loyalty, and loyalty intention.
Publications per year
2017–2017
Customers’ reflections on the intention to purchase hybrid cars: an empirical study from Malaysia
Kalaivani Jayaraman, Wong Wei Yun, Yong Won Seo et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 2017 · 18 citations · Full text
Business, Marketing, Marketing Management +13
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