João Augusto Rossi Borges

Understanding farmers’ intention to adopt improved natural grassland using the theory of planned behavior

João Augusto Rossi Borges, Alfons Oude Lansink, Cláudio Marques Ribeiro et al. · Livestock Science · 2014 · 234 citations

Land Use, Farming System, Sustainable Agriculture +13

Using the theory of planned behavior to understand the intention of small farmers in diversifying their agricultural production

Igor Senger, João Augusto Rossi Borges, João Armando Dessimon Machado · Journal of Rural Studies · 2016 · 227 citations

Farming System, Sustainable Agriculture, Agricultural Economics +8

Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price

Lethicia Camila Dorce, Marcelo Corrêa da Silva, Juliana Rosa Carrijo Mauad et al. · Food Quality and Preference · 2021 · 196 citations

Food Choice, Consumer Purchase Behavior, Food Marketing +13

Identifying psychological factors that determine cattle farmers' intention to use improved natural grassland

João Augusto Rossi Borges, Alfons Oude Lansink · Journal of Environmental Psychology · 2015 · 116 citations · Full text

Precision Agriculture, Cattle Farmers, Land Use +12

Using the theory of planned behavior to identify key beliefs underlying Brazilian cattle farmers’ intention to use improved natural grassland: A MIMIC modelling approach

João Augusto Rossi Borges, Loren Willian Tauer, Alfons Oude Lansink · Land Use Policy · 2016 · 97 citations

Behavioral Sciences, Behavioral Decision Making, Decision-making +12