João Augusto Rossi Borges

Understanding farmers’ intention to adopt improved natural grassland using the theory of planned behavior

João Augusto Rossi Borges, Alfons Oude Lansink, Cláudio Marques Ribeiro et al. · Livestock Science · 2014 · 242 citations

Agriculture, Pasture Management, Farm Management +8

Using the theory of planned behavior to understand the intention of small farmers in diversifying their agricultural production

Igor Senger, João Augusto Rossi Borges, João Armando Dessimon Machado · Journal of Rural Studies · 2016 · 235 citations

Agriculture, Sustainable Agriculture, Farm Management +4

Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price

Lethicia Camila Dorce, Marcelo Corrêa da Silva, Juliana Rosa Carrijo Mauad et al. · Food Quality and Preference · 2021 · 207 citations

Business, Marketing, Nutrition +14

Identifying psychological factors that determine cattle farmers' intention to use improved natural grassland

João Augusto Rossi Borges, Alfons Oude Lansink · Journal of Environmental Psychology · 2015 · 121 citations

Agriculture, Animal Sciences, Pasture Management +9

Using the theory of planned behavior to identify key beliefs underlying Brazilian cattle farmers’ intention to use improved natural grassland: A MIMIC modelling approach

João Augusto Rossi Borges, Loren Willian Tauer, Alfons Oude Lansink · Land Use Policy · 2016 · 103 citations

Life Sciences, Pasture Management, Animal Behavior +10