Concepedia

Author

Dawei Guan

Wuhan University

Also Known As

Dawei Guan

4

Publications

77

Citations

2

H-Index

9

Concepts

All Affiliations

Wuhan University
DG

About

Dawei Guan is an author at Wuhan University specializing in interactive marketing, fashion, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

1

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32

2

Marketing

1

1

32

3

Advertising

1

1

32

4

Brand Awareness

1

1

32

5

Brand Equity

1

1

32

Dawei Guan

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2

Publications

75

Citations

2

H-Index

YearCitations

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