Costel Iliuţă Negricea

Mobile shopping platform characteristics as consumer behavior determinants

Yang Liu, Qi Li, Tudor Edu et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 81 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +21

Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and Romania

Rodney Graeme Duffett, Dana-Mihaela Petroșanu, Costel Iliuţă Negricea et al. · Sustainability · 2019 · 63 citations · Full text

Customer Satisfaction, Digital Marketing, Youtube Marketing Communication +22

Exploring the Continuance Usage Intention of Travel Applications in the Case of Chinese Tourists

Yang Liu, Qi Li, Tudor Edu et al. · Journal of Hospitality & Tourism Research · 2020 · 56 citations

Customer Satisfaction, Tourism Supply, Digital Marketing +25

Establishing Influence of Specific Academic Quality on Student Satisfaction

Costel Iliuţă Negricea, Tudor Edu, Emanuela Maria Avram · Procedia - Social and Behavioral Sciences · 2014 · 47 citations · Full text

A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa

Rodney Graeme Duffett, Tudor Edu, Norbert Haydam et al. · Sustainability · 2018 · 47 citations · Full text

Green Marketing, Green Innovation, Environmental Economics +19