Concepedia

Vernika Arora

VA

1

Publications

37

Citations

1

H-Index

2020

Active since

Vernika Arora is an author specializing in digital marketing, marketing analytics, and marketing strategy.

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Publications per year

2020–2020

1

Publications

1

Influence of technological advances and change in marketing strategies using analytics in retail industry

Jasmine Kaur, Vernika Arora, Shivani Bali · International Journal of Systems Assurance Engineering and Management · 2020 · 37 citations

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