Concepedia

H. Y. Hung

HY

1

Publications

73

Citations

1

H-Index

2018

Active since

Affiliations

Tainan University of Technology(Current)

H. Y. Hung is an author at Tainan University of Technology specializing in applied social psychology, consumer motivation, and consumer engagement.

Top concepts

EmotionEmpathyBrandingMarketingManagementPsychologyBrand EquityBrand StrategyBrand AwarenessSocial Sciences

Publications per year

2018–2018

1

Publications

1

The rosy side and the blue side of emotional brand attachment

H. Y. Hung, Hao‐Te Lu · Journal of Consumer Behaviour · 2018 · 73 citations

Consumer Uncertainty, Consumer Motivation, Controlled Motivations +26

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