Statistics
Publications
2
Citations
33
H-Index
2
Active since
2023
Affiliations
Jiantao Zou is an author at Chongqing Technology and Business University specializing in business-to-consumer e-commerce, trust in online retail, and hedonic motivation.
Publications per year
2023–2024
2
2
Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach
Haili Yang, Yueyue Luo, Yunhua Qiu et al. · Sustainability · 2023 · 23 citations · Full text
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