Concepedia

Thangaraja Arumugam

TA

Statistics

Publications

18

Citations

304

H-Index

13

Active since

2016

Affiliations

Vellore Institute of Technology University(Current)

Manonmaniam Sundaranar University

ICFAI Business School

ICFAI Foundation for Higher Education

Jaipuria Institute of Management

Thangaraja Arumugam is an author at Vellore Institute of Technology University specializing in management, business, and marketing.

ORCID

Top concepts

Publications per year

2016–2023

18

Publications

18

The digital edge: examining the relationship between digital competency and language learning outcomes

Jiafan Cao, G. Bhuvaneswari, Thangaraja Arumugam et al. · Frontiers in Psychology · 2023 · 32 citations · Full text

Role of programmatic advertising on effective digital promotion strategy: A conceptual framework

K Uday Kiran, Thangaraja Arumugam · Journal of Physics Conference Series · 2020 · 27 citations · Full text

, , +18

Generation Z and intention to use the digital library: does personality matter?

M. A. Sanjeev, Shahnaz Khademizadeh, Thangaraja Arumugam et al. · The Electronic Library · 2021 · 22 citations

, , +26

Examining the relationship between critical success factors of total quality management implementation and business performance: a structural equation modelling approach

A.K. Subramani, N. Akbar Jan, Thangaraja Arumugam et al. · International Journal of Business Excellence · 2019 · 20 citations

, , +17

From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events

Junaid Rehman, Muhammad Kashif, Thangaraja Arumugam · International Journal of Event and Festival Management · 2023 · 20 citations

, , +24

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