Jan Panuš is an author at University of Pardubice specializing in management, marketing strategy, and data science.
Top concepts
BusinessMarketingManagementData MiningData ScienceConsumer ResearchBusiness AnalyticsMarketing StrategyMarket SegmentationMarketing Analytics
Publications per year
2016–2016
1
1
Customer segmentation utilization for differentiated approach
Jan Panuš, Hana Jonášová, Kateřina Kantorová et al. · 2016 · 11 citations
Marketing Analytics, Customer Satisfaction, Customer Profiling +16
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