Concepedia

Aindrila Biswas

AB

6

Publications

1.2K

Citations

6

H-Index

2014

Active since

Affiliations

National Institute of Technology Durgapur(Current)

Bankura University

Aindrila Biswas is an author at National Institute of Technology Durgapur specializing in economics, marketing, and business.

Top concepts

BusinessEconomicsMarketingEnvironmental EconomicsManagementGreen MarketingConsumer BehaviorConsumer ResearchSustainable DevelopmentSustainability

Publications per year

2014–2019

6

Publications

6

Green products: an exploratory study on the consumer behaviour in emerging economies of the East

Aindrila Biswas, Mousumi Roy · Journal of Cleaner Production · 2014 · 558 citations

Green Products, Exploratory Study, Economics +10

Leveraging factors for sustained green consumption behavior based on consumption value perceptions: testing the structural model

Aindrila Biswas, Mousumi Roy · Journal of Cleaner Production · 2015 · 388 citations

Consumption Value Perceptions, Economics, Sustainable Consumption +13

A Study of Consumers’ Willingness to Pay for Green Products

Aindrila Biswas · Journal of Advanced Management Science · 2015 · 153 citations

Consumer Uncertainty, Green Marketing, Behavioral Decision Making +19

A consumption value-gap analysis for sustainable consumption

Aindrila Biswas · Environmental Science and Pollution Research · 2017 · 83 citations

Economics, Consumer Economics, Sustainable Consumption +8

A nexus between environmental literacy, environmental attitude and healthy living

Aindrila Biswas · Environmental Science and Pollution Research · 2019 · 54 citations

Engineering, Environmental Knowledge, Environmental Health +5

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