Concepedia
Statistics
Publications
2
Citations
168
H-Index
Active since
1986
Ronald M. Lee is an author specializing in interactive marketing, digital marketing, and e-commerce.
Top concepts
BusinessMarketingE-commerceManagementConsumer ResearchDigital MarketingInteractive MarketingDesignSemanticsTechnology
Publications per year
1986–1995
InterShop: Enhancing the Vendor/Customer Dialectic in Electronic Shopping
James B. Baty, Ronald M. Lee · Journal of Management Information Systems · 1995 · 137 citations
Customer Satisfaction, Digital Marketing, E-commerce +17
Shopping in the Electronic Marketplace
Ronald M. Lee, George R. Widmeyer · Journal of Management Information Systems · 1986 · 31 citations
Digital Marketing, E-commerce, Business Intelligence +22
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