Concepedia
Statistics
Publications
23
Citations
1.7K
H-Index
18
Active since
2015
Affiliations
University College Cork(Current)
Sapienza University of Rome
Toronto Metropolitan University
City University of Hong Kong
University of Bayreuth
Milad Dehghani is an author at University College Cork specializing in technology, engineering, and management.
Top concepts
TechnologyEngineeringMarketingManagementUser ExperienceDesignWearable DevicesConsumer ResearchInteractive MarketingConsumer Behavior
Publications per year
2015–2023
A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers
Milad Dehghani, Mustafa Tümer · Computers in Human Behavior · 2015 · 363 citations
Customer Satisfaction, Online Customer Behavior, Advertising +14
Evaluating the influence of YouTube advertising for attraction of young customers
Milad Dehghani, Mojtaba Khorram Niaki, Iman Ramezani et al. · Computers in Human Behavior · 2016 · 349 citations
Customer Satisfaction, Viral Marketing, Advertising +12
Will smartwatches last? factors contributing to intention to keep using smart wearable technology
Milad Dehghani, Ki Joon Kim, Rosa Maria Dangelico · Telematics and Informatics · 2018 · 153 citations
Wearable System, Physical Activity, Engineering +11
Exploring the motivational factors on continuous usage intention of smartwatches among actual users
Milad Dehghani · Behaviour and Information Technology · 2018 · 149 citations
Wearable System, Engineering, Motivational Factors +24
High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology
Milad Dehghani, Ryan William Kennedy, Atefeh Mashatan et al. · Journal of Business Research · 2022 · 122 citations · Full text
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