Concepedia

Milad Dehghani

MD

Statistics

Publications

24

Citations

1.7K

H-Index

18

Active since

2015

Affiliations

University College Cork(Current)

Sapienza University of Rome

Toronto Metropolitan University

City University of Hong Kong

University of Bayreuth

Milad Dehghani is an author at University College Cork specializing in business, marketing, and management.

Publications per year

2015–2023

24

Publications

24

A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers

Milad Dehghani, Mustafa Tümer · Computers in Human Behavior · 2015 · 369 citations

Business, Marketing, Marketing Management +14

Evaluating the influence of YouTube advertising for attraction of young customers

Milad Dehghani, Mojtaba Khorram Niaki, Iman Ramezani et al. · Computers in Human Behavior · 2016 · 356 citations

Business, Communication, Marketing +14

Will smartwatches last? factors contributing to intention to keep using smart wearable technology

Milad Dehghani, Ki Joon Kim, Rosa Maria Dangelico · Telematics and Informatics · 2018 · 156 citations

Education, Information Technology, Physical Activity +8

Exploring the motivational factors on continuous usage intention of smartwatches among actual users

Milad Dehghani · Behaviour and Information Technology · 2018 · 152 citations

Business, Health Behavior, Marketing +16

High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology

Milad Dehghani, Ryan William Kennedy, Atefeh Mashatan et al. · Journal of Business Research · 2022 · 141 citations · Full text

Management, Information Systems, Management Information Systems +15

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