Concepedia
Statistics
Publications
1
Citations
64
H-Index
Active since
2011
Wan-Ping Pi is an author specializing in marketing management, customer loyalty management, and business.
Publications per year
2011–2011
Effects of promotion on relationship quality and customer loyalty in the airline industry: The relationship marketing approach
Wan-Ping Pi, Hsieh‐Hong Huang · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 64 citations · Full text
Business, Marketing, Marketing Management +12
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