Concepedia

Zan Mo

ZM

Statistics

Publications

4

Citations

193

H-Index

4

Active since

2015

Affiliations

Guangdong University of Technology(Current)

Zan Mo is an author at Guangdong University of Technology specializing in online consumer behavior, marketing management, and marketing.

Publications per year

2015–2024

4

Publications

4

Effect of Online Reviews on Consumer Purchase Behavior

Zan Mo, Yanfei Li, Peng Fan · Journal of Service Science and Management · 2015 · 159 citations · Full text

Business, Marketing, Marketing Management +16

The Research of Design Based on Social Commerce

WU Ju-hua, Meng Xu, Zan Mo et al. · International Journal of Social Science Studies · 2015 · 14 citations · Full text

Arts, Design, Information Systems +17

The effects of review’s mobile phone price on consumers’ purchase intention: An event-related potential study.

Jianhua Liu, Zan Mo · Journal of Neuroscience Psychology and Economics · 2021 · 10 citations

Business, Marketing, Marketing Management +13

Does climate policy uncertainty matter for bank value?

Mengting Fan, Zan Mo, Huijian Fu et al. · Economic Change and Restructuring · 2024 · 10 citations

Social Sciences, Economics, Environmental Policy +10

1–4 of 4