Maxwell Agabu Phiri

IMPACT OF DIGITAL MARKETING CAPABILITIES ON MARKET PERFORMANCE OF SMALL TO MEDIUM ENTERPRISE AGRO-PROCESSORS IN HARARE, ZIMBABWE

More Chinakidzwa, Maxwell Agabu Phiri · Verslas teorija ir praktika · 2020 · 72 citations · Full text

Business, Marketing, Marketing Management +14

Exploring digital marketing resources, capabilities and market performance of small to medium agro-processors. A conceptual model

More Chinakidzwa, Maxwell Agabu Phiri · Journal of Business & Retail Management Research · 2020 · 70 citations · Full text

Business, Marketing, Marketing Management +15

The impact of corporate social responsibility on brand loyalty.

Belinda Dapi, Maxwell Agabu Phiri · Journal of Governance and Regulation · 2015 · 31 citations · Full text

Business, Marketing, Marketing Management +11

Entrepreneurship and women’s economic empowerment in Zimbabwe: Research themes and future research perspectives

Evelyn Derera, Francesca Croce, Maxwell Agabu Phiri et al. · The Journal for Transdisciplinary Research in Southern Africa · 2020 · 25 citations · Full text

Social Sciences, Economics, Entrepreneurship +9

Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana

Peter Kwasi Oppong, Maxwell Agabu Phiri · African Journal of Business and Economic Research · 2018 · 13 citations

Business, Marketing, Marketing Management +14