Concepedia
Statistics
Publications
16
Citations
703
H-Index
14
Active since
2005
Affiliations
Beijing Forestry University(Current)
Nanjing University
Guangzhou Center for Disease Control and Prevention
Kai Chen is an author at Beijing Forestry University specializing in management, consumer behavior, and marketing.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchBusinessConsumer ChoiceGreen MarketingPersuasionEngineeringCommunication
Publications per year
2005–2024
Research on the Green Purchase Intentions from the Perspective of Product Knowledge
Kai Chen, Ting Deng · Sustainability · 2016 · 152 citations · Full text
Customer Satisfaction, Green Marketing, Consumer Uncertainty +19
Exploring purchase intentions of new energy vehicles: From the perspective of frugality and the concept of “mianzi”
Kai Chen, Ren Chaoran, Rong Gu et al. · Journal of Cleaner Production · 2019 · 121 citations
Economics, Consumer Decision Making, Consumer Uncertainty +11
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior
Zheng Han, Kai Chen, Zhuoyuan Ma · Journal of Retailing and Consumer Services · 2023 · 54 citations
Food Choice, Behavioral Sciences, Consumer Choice +15
Willingness and Behaviors of Farmers’ Green Disposal of Pesticide Packaging Waste in Henan, China: A Perceived Value Formation Mechanism Perspective
Mingyue Li, Jingjing Wang, Kai Chen et al. · International Journal of Environmental Research and Public Health · 2020 · 46 citations · Full text
Impacts of Risk Perception and Environmental Regulation on Farmers’ Sustainable Behaviors of Agricultural Green Production in China
Mingyue Li, Yu Liu, Yuhe Huang et al. · Agriculture · 2022 · 43 citations · Full text
Engineering, Environmental Impacts, Agricultural Economics +20
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