Concepedia

Rubaid Ashfaq

RA

Statistics

Publications

5

Citations

76

H-Index

5

Active since

2022

Affiliations

Amity University(Current)

Rubaid Ashfaq is an author at Amity University specializing in communication, media studies, and content analysis.

Top concepts

CommunicationMedia StudiesArtsEducationContent AnalysisCasteCultureBusinessLearningLiteracy

Publications per year

2022–2023

5

Publications

5

Artificial Intelligence and the Indian Media Industry: the Future is Now

Rubaid Ashfaq, Ms. Zeba Nabi, Rohit Rohit · Journal of Artificial Intelligence Machine Learning and Neural Network · 2022 · 21 citations · Full text

Artificial Intelligence, Media Innovation, Media Industries +16

Influencer Impact: Examining the Effect of Influencerson Consumer Behaviour and Purchase Decisions

Mona Mishra, Rubaid Ashfaq · Journal of Production Operations Management and Economics · 2023 · 16 citations · Full text

Media Literacy and Learning: Conceptual Contribution in the Field of Media Education

Rubaid Ashfaq, Zeba Nabi · International Journal of Instructional Technology and Educational Studies · 2022 · 15 citations · Full text

Information Education, Social Transformations, Education +19

Social Behaviours in Virtual Reality

Rubaid Ashfaq · Journal of Social Responsibility Tourism and Hospitality · 2022 · 12 citations · Full text

Engineering, Social Influence, Communication +17

Caste System and Indian Media: A Complex Relationship

Rubaid Ashfaq · Journal of Media Culture and Communication · 2023 · 12 citations · Full text

South Asian Culture, Caste Issues, Education +18

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