1
Publications
125
Citations
1
H-Index
2007
Active since
Bih-Shya Lin is an author specializing in brand strategy, brand equity, and brand building.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior
Publications per year
2007–2007
1
1
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1–1 of 1