Concepedia

Shu‐Chuan Chu

SC

Statistics

Publications

1

Citations

194

H-Index

1

Active since

2019

Affiliations

Chinese University of Hong Kong(Current)

Shu‐Chuan Chu is an author at Chinese University of Hong Kong specializing in word-of-mouth effects, business, and online consumer behavior.

ORCID

Publications per year

2019–2019

1

Publications

1

Impact of consumers' corporate social responsibility‐related activities in social media on brand attitude, electronic word‐of‐mouth intention, and purchase intention: A study of Chinese consumer behavior

Shu‐Chuan Chu, Hsuan‐Ting Chen · Journal of Consumer Behaviour · 2019 · 194 citations

, , +8

1–1 of 1