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Hendra Pratama

HP

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Publications

1

Citations

12

H-Index

1

Active since

2017

Affiliations

Atma Jaya University Yogyakarta(Current)

Hendra Pratama is an author at Atma Jaya University Yogyakarta specializing in interactive marketing, customer satisfaction, and brand equity.

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Publications per year

2017–2017

1

Publications

1

The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable

Hendra Pratama, Budi Suprapto · GATR Global Journal of Business Social Sciences Review · 2017 · 12 citations

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