Concepedia

Minh Tuan Phung

MT

4

Publications

174

Citations

4

H-Index

2017

Active since

Affiliations

Ton Duc Thang University(Current)

Minh Tuan Phung is an author at Ton Duc Thang University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionFinancePrivacyEngineeringBrand EquityData PrivacySocial Media

Publications per year

2017–2022

4

Publications

4

The effect of authenticity perceptions and brand equity on brand choice intention

Minh Tuan Phung, Pham Thi Minh Ly, Tin Trung Nguyen · Journal of Business Research · 2019 · 97 citations

Marketing, Brand Choice Intention, Management +7

An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention

Minh Tuan Phung, Pham Thi Minh Ly, Tin Trung Nguyen et al. · Journal of Promotion Management · 2020 · 42 citations

Customer Satisfaction, Online Customer Behavior, Buying Behavior +14

“To our health!” Perceived benefits offset privacy concerns in using national contact-tracing apps

Tin Trung Nguyen, Minh Tu Tran Hoang, Minh Tuan Phung · Library Hi Tech · 2022 · 22 citations

Engineering, Information Privacy, National Contact-tracing Apps +22

CUSTOMER SATISFACTION AND CORPORATE INVESTMENT POLICIES

Lai Van Vo, Huong T. T. Le, Danh Vinh Le et al. · Journal of Business Economics and Management · 2017 · 13 citations · Full text

Customer Profitability, Customer Satisfaction, Higher Customer Satisfaction +9

Rows per page

1–4 of 4