Concepedia

Josephine Kasambala

JK

2

Publications

58

Citations

2

H-Index

2015

Active since

Affiliations

University of South Africa(Current)

Josephine Kasambala is an author at University of South Africa specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Decision MakingArtsGenderHealthFashion

Publications per year

2015–2016

2

Publications

2

Expectancy‐value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants

Elizabeth Kempen, Josephine Kasambala, Lorna Christie et al. · International Journal of Consumer Studies · 2016 · 32 citations

Consumer Uncertainty, South Africans, Behavioral Decision Making +25

Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing

Josephine Kasambala, Elizabeth Kempen, Reena Pandarum · International Journal of Consumer Studies · 2015 · 26 citations

Customer Satisfaction, Consumer Study, Consumer Research +25

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