Concepedia

Hendri Sucipto

HS

2

Publications

34

Citations

2

H-Index

2022

Active since

Hendri Sucipto is an author specializing in management, business, and organizational behavior.

Top concepts

BusinessManagementCultureBrandingEducationMarketingAdvertisingBrand EquityBrand LoyaltyBrand Strategy

Publications per year

2022–2024

2

Publications

2

The Impact of Artificial Intelligence (AI) on Human Resource Management Practices

Hendri Sucipto · Management Studies and Business Journal (PRODUCTIVITY) · 2024 · 21 citations · Full text

Artificial Intelligence, Organizational Communication, Intelligent Management +11

Pelatihan Branding Equity untuk Membangun Brand Image pada Pelaku UMKM di Desa Ciawi dalam Meningkatkan Daya Jual

Deva Ariyani, Slamet Bambang Riono, Hendri Sucipto · KREATIF Jurnal Pengabdian Masyarakat Nusantara · 2022 · 13 citations · Full text

Digital Marketing, Brand Strategy, Brand Loyalty +21

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