Concepedia

Batool Al Khoja

BA

1

Publications

34

Citations

1

H-Index

2022

Active since

Affiliations

Applied Science Private University(Current)

Batool Al Khoja is an author at Applied Science Private University specializing in marketing strategy, business, and consumer research.

Top concepts

BusinessMarketingManagementUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchMarketing StrategyPurchase IntentionCustomer Satisfaction

Publications per year

2022–2022

1

Publications

1

Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness

Jassim Ahmad Al-Gasawneh, Batool Al Khoja, Marzouq Ayed Al-Qeed et al. · International Journal of Data and Network Science · 2022 · 34 citations · Full text

Customer Satisfaction, Consumer Research, Perceived Ease +19

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