Concepedia

En-Ru Liu

EL

1

Publications

360

Citations

1

H-Index

2016

Active since

Affiliations

National Changhua University of Education(Current)

En-Ru Liu is an author at National Changhua University of Education specializing in consumer research, consumer behavior, and interactive marketing.

Top concepts

TrustBusinessMarketingManagementSocial InfluenceConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive Marketing

Publications per year

2016–2016

1

Publications

1

The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model

Wei‐Tsong Wang, Yi‐Shun Wang, En-Ru Liu · Information & Management · 2016 · 360 citations

Customer Satisfaction, Online Customer Behavior, Digital Marketing +14

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